Museo Armani/Silos. The unrivalled fashion artist
Everybody knows that Milan is the fashion capital of the world, and the boutique-lined Via Montenapoleone has long been one of the city’s must-see destinations. But fashion isn’t just about shopping, it’s also about art. In 2015, the Armani/Silos Museum opened to mark the 40th anniversary of the legendary Armani brand. The name is not in vain inspired by agricultural warehouses; the museum building was once a barn. Today, instead of sacks of grain, its roof houses the achievements of Armani’s long history.
He made the world talk, he conquered the world. His name is as popular as that of Kennedy, Gandhi or John Lennon. The inimitable Giorgio Armani. He is synonymous with elegance and impeccable taste. For 40 years he has been at the top of the world’s fashion Olympus.
Armani/Silos is housed in a brutal building with a rough façade reminiscent of corrugated fabric. The decision is no coincidence, as the couturier has always drawn inspiration from geometric shapes and clean lines. The only adornment is a ribbon of balconies that girdle the structure all around and highlight the upper floor above the main silhouette. Inside, the black ceiling and grey concrete floor perfectly complement the minimalist nature of the collections. No intricate architecture, just open spaces and the best possible use of it.
On four floors, more than 600 garments and 200 accessories from the Giorgio Armani collection, from 1980 to the present day, are on display. Among them are the classic men’s suits, women’s daywear and evening dresses that made the designer famous. In addition to the clothes, there is a huge digital archive of the designer’s sketches. All of this is shown on giant screens on the top floor.
Open – all days except Monday and Tuesday, 1 January, 1 May, 25 December
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